Plavat Snadno

Personal brand

Personal brand

2025

Project overview

Plavat Snadno is the personal brand of Prague-based instructor Marie Vávrová, a former Czech swimming champion with nearly two decades of experience and certification in the Total Immersion method. Her approach focuses on helping children, adults, and triathletes feel more confident and relaxed in the water through clear guidance and friendly, individual instruction.

Kolektive created a full brand identity that reflects this calm and supportive teaching style. We designed a new logo and colour system, produced brand photography, and built a clean, easy-to-use website that makes her services simple to understand and book.

Client

Client

Marie Vávrová

Type

Type

Brand identity

Photography

Photography

Katerina Sobickova

Visual identity

Visual identity

Kamilla Hrubesova

Web design

Web design

Jiri Silha

We create cohesive visuals for modern brands

We create cohesive visuals for modern brands

We create cohesive visuals for modern brands